About Herd Signals

We want every dairy farmer to know exactly what their herd needs — today.

Herd Signals is farm management software for East Africa's dairy farmers, workers, vets, and cooperatives. One shared, trustworthy view of health, breeding, milk, and money.

Why we built it

Most dairy farms lose money not to one big disaster, but to a hundred small things slipping past: a heat nobody caught, a cow going off her milk a day before she looked sick, feed creeping up without anyone noticing, a payment that never got reconciled.

None of that is a knowledge problem — experienced farmers know exactly what matters. It is a memory-and-paperwork problem. The information is scattered across notebooks, phones, and people's heads, so the patterns that would catch those small leaks never come together.

We put it all in one place and let the counting, the reminders, and the “this animal needs a look” alerts build themselves — so good farmers can act on what they already know, sooner.

Built for everyone on the farm

One herd, four perspectives — each role sees what matters to them.

Farm owners & managers

A clear view of the whole herd and what needs attention today.

Farm workers

Log milk, health, and heats in seconds — right from the parlour.

Veterinarians

Patient history and herd-level health signals in one place.

Cooperatives

Collections, payments, and member performance across many farms.

What we believe

Built for the farm, not the boardroom

Every screen is judged on one thing: does it help someone standing in a barn make a better call today? If a feature only looks good in a pitch deck, it does not ship.

Plain language, real outcomes

No jargon, no vanity scores. We talk about cows that need attention, milk you can sell, and money you keep — because that is what a dairy farm actually runs on.

Honest data

We never show numbers we made up. If we do not have the data yet, we say so. The whole point of records is that you can trust them.

Made for this market

Priced in shillings, designed for smallholder and cooperative realities, and built to work on the connection and the budget farmers actually have.

See what your herd needs today

Join the farmers using Herd Signals to catch the small things before they cost real money.

See pricing